Portfolio & Work Samples
On-Camera Host + Executive Producer
- NBC Chicago’s “around town” television show 24/7 Chicago. Fully produced this segment on Devon Avenue, an Indian community in Chicago, IL. Includes concept, sales/sposorships, venues, crew, research, voice-over, editing and online distribution.
- TLC’s Cake Boss episode of the Perillo Rolls Royce Grand Opening
- Kenmore Studio Grand Opening with Ty Pennington
Video Production + Script + Voice Over
This is a video I produced from beginning to end for a small non-profit orphanage in Reynosa, Mexico. This project included storyboarding, shooting, off-camera interviews and coaching. I then took the footage and wrote the video script that you hear as voice over. I edited the many components together and delivered the final product below.
The five lots available are virgin beachfront property. These gorgeous undeveloped land lots are the perfect canvas for whatever your island dreams.
Digital Content + Graphic Design
Brand Design + Logo
Brands that I have help design from concept to online delivery.
Research + Presentations
Writing: Blogs + Articles + Newsletters + Scripts
Awards + Certification
- Texas Real Estate License
- Spirit 105.9 Difference Maker Award
SEO + SEM
Expert level Search Engine Optimization on Indeed.
Project Management
Expert level Project Management on Indeed
Current Resume
Jen Knoedl
773.495.5909
Conroe, Texas
Digital Marketing Manager
Enthusiastic and data-driven marketer with 10+ years of digital marketing expertise, both corporate and entrepreneurial. Marketing Automation expertise for B2B and B2C online marketing initiatives. Superior communication skills as a manager, team member, public speaker and writer. Seeking challenging work with a cooperative team to increase brand awareness and ultimately drive sales.
Marketing Project Manager • Marketing Specialist
SCORE Social Marketing • June 2011 – Present • Austin, TX
- Increased online engagement by creating over 1000+ custom graphics for social sharing, email distribution, designed event flyers for print
- Wrote effective copy for marketing collateral, presentations, video scripts, articles, blogs and social networks
- Conducted A/B testing for B2B within Constant Contact, Mailchimp, Hubspot and Marketo; integrated lead scoring from Salesforce
- Directed SEM/SEO activities, email marketing, content syndication, and other digital channels to maximize results and ensure successful program execution
- Produced automated marketing campaigns within Marketo and Salesforce Marketing Cloud, from ideation to final deliverable; increased customer interaction by 120%
- Created custom reporting within Google Analytics, Google Console and Marketo; further reporting to upper management and/or clients
- Used Salesforce to develop reports, dashboards, and processes to continuously monitor data
- Developed digital marketing roadmaps and editorial calendars that incorporated analyses of email marketing, social networking, webinars, website SEO and PR outreach
- Managed a team of technical vendors for web design, coding and e-commerce function of website, landing pages, analytics tracking codes, HTML editing
- Imported email lists within Marketo, Constant Contact with B2B and B2C customer segmentation
- Created sales, marketing and analytics presentations for executives, potential customers and internal teams via Powerpoint, Keynote, Google Slides, Prezi and Canva
- Designed WordPress-based websites for small and medium businesses
- Increased online engagement by designing over 1000+ custom graphics for social sharing, websites, social networks, email; designed event flyers and newsletters for print
- Generated over 7500+ online fans and subscribers via marketing channels and social networks
Television Host • Field Producer • Sales & Events
24/7 Chicago (NBC Chicago) • June 2008– Sep 2011 • Chicago, IL
- Negotiated for show segment sponsorship dollars, collaborated on new and existing deals
- Edited 150+ short videos for television and online publication
- Interviewed 75+ celebrities and guests on camera for events, promotion and education
- Conducted 250+ man-on-the-street interviews for NBC Chicago Street Team and various
- Emceed 35 Chicago events, also served as a Host and Brand Ambassador
- Chosen as an “Inspiring Chicagoan” in 2011 with Connect-Inspire-Grow
- Was a featured guest on Mancow’s Morning Madhouse, 97.9 The Loop, Chicago
- Competed in a Halloween special on the Steve Harvey Show 2013
- Maximized TLC’s Cake Boss event at Perillo Rolls Royce with interviews and event coverage with 1500+ attendees
Global Software Marketing Project Manager
IBM Worldwide Software Group • Apr 2004 – Jul 2008 • Austin, TX
- Managed up to 65 SaaS global business partner B2B marketing campaigns, vendors and expectations, concurrently
- Operated a yearly budget of $1.5M for software business partners within the IT industry
- Unified with international teams on marketing initiatives for mutually beneficial business partner marketing programs
- Acted as a liaison between business partners and vendors; negotiated terms and adhered to IBM “best practices”
- Planned, prioritized, delegated tasks and responsibilities, with vendors and agencies, for each project according to schedule and budget
- Created and maintain comprehensive project documentation for reporting and presentation to upper management
- Communicated effectively to internal teams throughout the project lifecycle; made adjustments as necessary
Marketing Operations Manager
Broadwing Communications • Jan 2001 – Apr 2004 • Austin, TX
- Created project plans; monitored overall progress and delivery quality; managed $4.3M construction budget for the Executive Briefing Center, created for B2B sales and presentations
- Greeted and accommodated 250+ clients, business partners, and visitors to Executive Briefing Center (EBC)
- Contributed to corporate marketing collateral as a technical writer in the telecommunications industry
- Creatively solved issues and engaged the appropriate department and/or resources; solid internal and external communications
EDUCATION
St. Edward’s University
B.A. Business 2005
SOFTWARE
Microsoft Office: Word, Excel, PowerPoint; Adobe Creative: InDesign, Illustrator, FinalCut, Photoshop;
Marketo, Google Analytics, Google Cloud, G-Suite, BaseCamp, CMS systems, Salesforce, Macintosh software, WordPress, Hubspot, basic HTML
