Do you know how to use LinkedIn?
Like, really?
Ok. Let’s chat about LinkedIn + Personal Branding for a minute.
LinkedIn is the place for building your personal brand right now.
But most people? They’re barely scratching the surface.
LinkedIn has over 1 billion members across 200 countries – but less than 5% create content regularly.
If you’re just logging in to update your job title or accept a connection request, you’re missing out on some of LinkedIn’s best (and free!) tools to get visible, build authority, and attract opportunities.
Here are 10 LinkedIn features that will help you stand out, grow your network, and take your personal brand to the next level, IF you actually use them.
I’ve watched people completely transform their careers and businesses using features that most folks don’t even know exist.
And I want that for you too!
So here are 10 LinkedIn features that could be game-changers for your professional life:
1. Creator Mode This is your “I’m not just looking for jobs” switch! Flip it on and watch how it transforms your profile from job-seeker to thought leader. You’ll gain access to LinkedIn Live, newsletters, and the ability for people to follow you, rather than just connect. It signals to everyone that you’ve got something valuable to say!
2. LinkedIn Newsletters (like this one!) Want to know what feels amazing? Seeing lots of notifications when your ideas reach people directly in their inboxes. In a world where everyone’s fighting for attention, having a direct line to your audience is pure gold. Start one- your future self will thank you.
3. Featured Section Think of this as your highlight reel! What do you want people to remember about you? That amazing project? Your best-performing post? That article you were quoted in? Put it front and center where no one can miss it. This is your chance to control the narrative of your professional story. Post your podcast clips here!
4. Custom Profile URL Small detail, big impression! Clean up that URL so when you share your profile, it looks intentional and professional. It’s like showing up to a meeting with polished shoes—people notice the details.
5. Skills & Endorsements I know, these might seem old school, but they still matter! They’re like silent testimonials that build credibility while you sleep. Ask your colleagues to endorse you for skills that align with where you want to go, not just where you’ve been.
6. Open to Collaboration Even if you love your job, signaling that you’re open to side projects, speaking gigs, or advisory roles can bring unexpected opportunities your way. Sometimes the best chances come when you’re not desperately searching.
7. LinkedIn Audio Events Imagine hosting your own radio show with just your phone! You can create spaces for meaningful conversations, connect with industry peers, or just share what you know. Your voice—literally—can set you apart.
8. Strategic Commenting Here’s something I wish someone had told me years ago: thoughtful comments on other people’s content can actually be more powerful than creating your own posts. Want to connect with someone you admire? Start by adding value to their conversations.
9. LinkedIn Live I know getting on camera can feel intimidating. But here’s the beautiful thing about LinkedIn Live – people are incredibly supportive. Try it once, even for just 10 minutes, answering questions about your expertise. The engagement is worth pushing through the nerves.
10. Profile Video A brief video introduction on your profile can create an instant connection that a static image never will. Let people hear your voice and see your passion before they ever meet you in person!
Your LinkedIn Journey Starts Now
Remember, behind every LinkedIn features is an opportunity to connect with someone who could change your life—a mentor, a client, a collaborator, or your next big opportunity.
You don’t have to master everything at once. Pick just ONE of these features this week. Get comfortable with it. Then add another next week.
The most successful people I know didn’t start out as “LinkedIn experts” – they just committed to showing up authentically and using the tools available to them.
Your voice matters. Your expertise matters. And with these tools, you can amplify both.
Ready for Part 2 of LinkedIn Features?
🚨 Ready to Build a Personal Brand That Actually Gets You Noticed?
Most people know they should be using LinkedIn… but knowing what to do and actually doing it effectively are two different things.
If you’re serious about:
- Getting seen by the right people
- Growing your authority
- Turning connections into real opportunities
Let’s talk.
